Dolly Parton's Quest to Get Kids Reading

For over 15 years Dolly Parton's been spearheading a campaign to get kids reading.

From a piece in the Guardian...

The fact that the scheme carries Parton's name has led some to think that Parton herself funds the library; in fact, while her Dollywood Foundation pays for all the administration costs in maintaining the database, it does not pay for the actual books. It is, however, able to ensure that the books are bought at a hugely discounted rate: Penguin, which supplies all the books, sells them to the scheme for an average price of £2, which is up to a quarter of their usual cost.

In Rotherham the cost of the scheme is met through donations from the Chamber of Commerce, the NHS and, this year, the local authority. In Luton, the scheme is being paid for by the Wates group and it is anticipated that around 24,000 books will be sent out each year.

While the scheme is undoubtedly laudable, is there any need to spend money giving families free books when they can easily visit their local library? "Not everybody is that way inclined", says Lilburn. "The difference with this scheme is that the book is addressed to the child and, based on all the parental feedback we get, the children are really excited when that book comes through the door."