There's scientific proof.
From a story in Quill & Quire...
To test this hypothesis, Oatley and his colleagues developed experiments to measure empathy, and examine what Oatley calls the “big five personality traits” – extroversion, emotional stability, openness to experience, agreeableness, and conscientiousness. In one such experiment, the researchers randomly assigned readers one of two versions of Anton Chekhov’s short story “The Lady With the Little Dog”– a translation of the original and another comprising only basic plot points. Beforehand, researchers measured the readers’ personality traits and their emotions at the time of the experiment.
“We found the people who read the [whole] story changed a bit in their personality,” Oatley says. “What we found interesting was that they all changed in somewhat different ways.”
The observations of the researchers are significant because they differ from the psychology of persuasion, which assumes that media affects everyone in the same way. “In literary art, what you’re asking people is, ‘Alright, how does this affect you? How do you feel about this? How do you think about it?’”
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